One contact, one schedule
Your editorial and production teams talk to a single project lead, not five suppliers. One dated schedule, one approval trail, one invoice.
For children's book publishers
Your imprint.
Your imprint.
Our workshop.
We develop and produce children's books for publishers in English-language markets — sticker books, interactive books and audio titles. From your brief to editorial, artwork, sampling, manufacturing and delivery, all white-label under your name.
- English editorial & audio
- Your house style & series bible
- Your IP, your imprint
- Files only, or finished books
Prefer to scan? Open our WhatsApp & WeChat codes
One continuous chain
Your brief→
Editorial→
Artwork→
Approval sample→
Production→
QC→
Your books
Why publishers outsource to us
Novelty books have a lot
Novelty books have a lot
of moving parts. We hold them all.
A sticker book isn't just a printed book. It's paper stock, adhesive, die-cutting, a sound module, a safety file and a shipping date — all arriving at once. Your editorial team shouldn't have to coordinate them. We take the chain off your desk and give you one contact, one schedule and one set of approvals.
Format-specific know-how
Reusable sticker adhesive, flap crease tolerance, pop-up assembly, sound-button placement — the details that decide whether a novelty title survives a toddler.
Your house style, followed
Series bibles, reading levels, house style, template and pre-press specs. We work to your standards and check every file against them before handoff.
You keep the IP
Everything is made white-label under your imprint. Artwork, characters and audio rights are assigned to you. We don't publish, distribute or sell direct.
What we take on
From your brief to finished books
Take the full chain, or just the development stage and hand print-ready files to your own printer. Either way, the handoffs are ours to manage.
Brief & scoping
We work from your brief, spec sheet or series bible — audience, age band, format, quantity, territories and publication date — and turn it into a workable plan.
- Feasibility & format advice
- Costed spec and quotation
- Schedule built around your pub date
English editorial & content
We can originate the English edition from a concept, or work from your finished manuscript. Native-level writing and editing to your house style and reading level, with your team approving each stage.
- Concept, structure & story
- English copy, rhyme & activities
- Developmental edit & proofread
Art direction & design
Illustration direction and character consistency to your series bible, with novelty mechanics designed in from the start and files prepared to your pre-press spec.
- Illustration & character work
- Layout, typography & cover
- Dielines & print-ready files
Prototyping & approvals
White dummies, colour proofs and fully working approval copies — stickers that peel, flaps that lift, buttons that play — sent to your team for sign-off.
- Approval sample sets
- Working novelty & audio samples
- Revision rounds before press
Production & finishing
Printing, lamination, die-cutting, sticker sheeting, pop-up and flap assembly, sound-module fitting and binding — or a clean file handoff to your nominated printer.
- Material sourcing & colour control
- Novelty & audio assembly
- Binding, packing & labelling
QC, documentation & delivery
Pre-press checks, in-line inspection and final random inspection, with a documentation pack for your production file and freight to your nominated destination.
- Safety & compliance documentation
- AQL final inspection & report
- Export packing & worldwide shipping
Two ways to engage us
Development only, or the whole chain
Some publishers already have a production supply chain; others want one partner to deliver finished stock. We're set up for both.
Development & files
We develop the title and hand over a complete print-ready package. Your production team stays in control of manufacturing.
Your brief→Development→Approval sample→Print-ready files
- Editorial, design & finished artwork
- Dielines, specs & files to your pre-press standard
- Working approval sample and material notes
Development + production
One partner from brief to delivered books. We manage sampling, manufacturing, assembly, inspection, documentation and freight.
Your brief→Development→Sample→Production & QC→Finished books
- Everything in Option A, plus the full build
- Novelty & audio assembly, binding and packing
- AQL inspection, documentation and freight to your site
Both are white-label under your imprint. We don't publish, distribute or sell direct — your list and your rights stay yours.
What we make
Three formats we
Three formats we
live and breathe
Books that get touched, peeled, lifted, pressed and listened to. Whether it's a single title or a twelve-book series, we develop each format to your spec and build it at the quantities your list needs.
Format 01
Sticker books
Activity-led titles where the sticker sheet is half the fun. We handle adhesive behaviour, die-cut tolerances, backing paper and the small detail that matters most: a sticker a child can actually peel.
Reusable & repositionableSticker scenesSticker-by-numberDie-cut sheetsFoil, glitter & puffyActivity + sticker hybrids
Format 02
Interactive & novelty books
Books with moving parts. Creases, tabs, hinges and pop-ups are engineered on the dieline, tested in the hand, and checked again after assembly — because a flap that tears on page one is a returns problem, not a design quirk.
Lift-the-flapPop-up & 3DPull-tab & wheelTouch-and-feelDie-cut & shapedWipe-clean & boardSearch-and-find
Format 03
Audio & sound books
From a six-button sound panel to a fully narrated listening title. We cover the audio itself — casting, recording, music and sound design, editing and mastering — alongside module selection and rights documentation assigned to your imprint.
Button sound modulesSound panels & triggersVoice casting & narrationOriginal music & SFXAudio edit & masteringRights documentation
Running the same format across a series? We build reusable dielines, templates and audio specs, so book two is faster and more economical than book one — and looks like it belongs on the same list.
From the workbench
Chinese samples.
Chinese samples.
English editions.
The dummies on our workbench are Chinese-language books. They show what we can build: sticker engineering, flap tolerances, pop-ups and sound modules. They are not a catalogue of English titles we have published. What we develop and produce for you is the English edition, written to your brief, house style and reading level.
Swipe to compare all five concepts →
Sample 01 · Sticker activity
Chinese-language dummy · illustrative specification
我的贴纸小镇
A build-your-own town scene where every house, tree and vehicle is a repositionable sticker. Designed so the same dieline and scene template can carry a whole series.
- Extent
- 24 pp + 4 sticker sheets
- Binding
- Paperback, saddle stitch
- Novelty
- Die-cut sheets, reusable adhesive
- Age
- 3–5
What it demonstrates
- Adhesive selection and peel testing
- Die-cut tolerance and backing-paper choice
- Scene artwork built around sticker placement
- Reusable templates across a series
Sample 02 · Lift-the-flap
Chinese-language dummy · illustrative specification
花园里躲着谁？
A seek-and-find board book where each spread hides a small creature behind a shaped flap. The mechanics are drawn on the dieline, not added at the end.
- Extent
- 12 spreads, 24 flaps
- Binding
- Casebound board
- Novelty
- Shaped flaps, creased hinges
- Age
- 2–4
What it demonstrates
- Crease tolerance and tear-resistant hinge design
- Shaped die-cut flaps registered to hidden artwork
- White-dummy testing before colour approval
- Board weight and flap thickness balance
Sample 03 · Sound buttons
Chinese-language dummy · illustrative specification
热闹的农场
A six-button board book where each animal has its own sound. Button placement, artwork and audio are designed together so the module never fights the page.
- Extent
- 12 pp board book
- Binding
- Casebound board, module housing
- Novelty
- 6-button sound module, 6 SFX
- Age
- 1–3
What it demonstrates
- Module selection, housing and battery access
- Button positions engineered into the layout
- Sound design, editing and loudness matching
- Function testing on every assembled unit
Sample 04 · Pop-up
Chinese-language dummy · illustrative specification
立体海洋
Five engineered spreads that rise as the book opens, yet close flat enough to pack and ship without crushing. Paper engineering is part of the artwork, not a late add-on.
- Extent
- 8 spreads, 5 pop-ups
- Binding
- Casebound, hand-assembled
- Novelty
- Folds, tabs, anchored structures
- Age
- 4–7
What it demonstrates
- Structural paper engineering and dieline design
- Hand assembly with repeatable tolerances
- Flat-closing builds and transit crush checks
- White-dummy and working-sample cycles
Sample 05 · Listen & read
Chinese-language dummy · illustrative specification
五分钟睡前故事
A print collection with a narrated audio edition — twelve tracks timed and labelled to the stories, so the same title works at bedtime and on a long car journey.
- Extent
- 64 pp + 12 audio tracks
- Binding
- Paperback with audio access
- Novelty
- Narration, music, track mastering
- Age
- 4–7
What it demonstrates
- Voice casting, directed narration and editing
- Track timing aligned to the printed text
- Consistent mastering and loudness across episodes
- Rights documentation assigned to your imprint
What we deliver
From a Chinese dummy to your English edition
The books above prove we can build the format. These are the parts we develop for your list, in English and under your imprint.
01
Original English editorial
Concept, manuscript, rhyme, activities and developmental editing, written to your age band and reading level. Or we work from the text you supply.
02
Your series, your style
House style, series bible, character consistency and typography applied throughout, with your editors approving every stage.
03
English narration & audio
Native voice casting, directed recording, editing and mastering, with tracks timed to the printed text and rights assigned to you.
04
Files or finished books
English print-ready files to your pre-press spec, or the full run: manufacturing, novelty assembly, QC and worldwide delivery.
The five concept dummies above are construction references only: they are not published English titles or client case studies, and every specification shown is illustrative. English-language samples can be developed against your brief after an NDA.
From our own catalogue
A boxed set we actually made.
Five full-colour hardcover comics and a companion tabletop game, developed by our own team and produced for the Chinese market. These are real Chinese-language editions, shown as evidence of our editorial, artwork and print-production capability — not as English titles or work for an overseas publisher.
Chinese-language editions developed and produced in-house. Shown as production evidence only — not English-language titles, published English editions or client case studies. English editions are developed to your brief after an NDA.
How it works
A clear path, with a sign-off at every turn
We fit your existing editorial and production workflow. You always know what's happening, what comes next and what we need from your team.
-
1
Your brief
Send the title or series brief, spec, target age, markets, quantity and publication date. We're used to working from a publisher's template.
You give us the brief -
2
Concept & quote
We return a costed proposal, a working spec and a schedule built backwards from your publication date, flagging format risks early.
You approve the plan -
3
Sample & sign-off
Approval copies and working samples go to your editorial and production teams. We revise until you sign off, in writing, before anything goes to press.
You sign off the sample -
4
Production & QC
Press, assembly and inspection, with progress reports and photos along the way. Prefer your own printer? We hand over files and a full spec instead.
We report the build -
5
Pack & deliver
Export packing, documentation and freight to your warehouse, 3PL or nominated printer — timed to your publication date and receiving requirements.
You receive the books
For your production file
A children's book has to be safe before it can be beautiful.
Novelty components, adhesives, inks and electronic modules all bring extra obligations in the US, UK and EU. We plan for them at spec stage and hand your production team a documentation pack, not just a promise.
Ask about your markets See the production floor-
Safety documentation supportWorking to the requirements that apply in your territories — EN71, ASTM F963 / CPSIA and UKCA where relevant — with third-party testing arranged as needed and reports added to your title file.
-
Files to your pre-press specBleed, dielines, colour profiles, file naming and delivery into your production system — all checked before handoff, so your printer gets something that works first time.
-
Materials we can specifyFSC-certified stocks available, low-odour and vegetable-based inks, non-toxic adhesives, and age-suitable board weights and finishes.
-
Audio, with clean rightsCleared voice talent, original music and sound effects, consistent loudness across buttons or tracks, and rights documented and assigned to your imprint for your territories.
-
Inspection at three pointsPre-press file checks, in-line checks during assembly, and AQL final random inspection covering print, adhesion, moving parts and sound function, with a written report.
- Exact standards, testing bodies and certification are agreed per project and territory before production begins.
On the production floor
From make-ready
From make-ready
to the loading bay.
Between the approved proof and the in-hand date there is a print run to manage: colour on press, finishing and binding, and cartons built for the freight. These are real production photographs from our own printing facility — no stock imagery, no renderings.
01
Printing & finishing equipment
Offset presses, coating, cutting and the binding lines that turn printed sheets into finished books.
02
On the line & off the press
Live sheets on the guillotine, then finished full-colour children’s titles cartoned and labelled for the loading bay.
03
Packing & container loading
Export cartons, pallet build and container loading planned around your in-hand date and destination.
Real production photographs taken at our own printing facility in China: press, finishing, packed titles and container loading. Vehicle plates and third-party contact details have been blurred. Ask us for a live factory tour, additional angles and the supporting line documentation.
Our development team
A named team, not a rotating desk.
Editorial, planning and production are led in-house by people who have spent their careers in books. You get a named owner for each stage, and the same people from first spec to final delivery.
CEO
Peter Cheng
20years in book planning & publishing
Twenty years across the whole children's book chain: concept, content development, editing, first print run and delivery. He has conceived and produced a number of well-regarded children's titles, including:
Selected title
Concept & publishing
The five-volume full-colour comic series 《菠萝街儿童财富历险》, published by 南方日报出版社 (Nanfang Daily Press).
Planning Manager
Suki
15years in children's book planning & publishing
Fifteen years planning and publishing children's books, including many bestselling projects. On your list she owns the title plan: turning the brief and series bible into an extent, a reading level and a development schedule that holds.
Title planning & editorial
Print Production Manager
Liangli
13years in children's book printing & delivery
Thirteen years on the production side of children's books. He looks after print runs, novelty assembly and the handover that gets finished stock to your warehouse, 3PL or nominated printer on the in-hand date.
Printing & deliveryTitles credited above are Chinese-language books shown under their published names. The English editions we build for publishers are developed to their briefs.
Good fit
Built for publishers' lists
We work as an extension of your editorial and production team — on one title, a series, or an ongoing programme.
Trade publishers & children's imprints
Educational & early-learning publishers
Independent & specialist children's presses
International rights & co-edition teams
Packagers supplying publisher clients
Lists adding a novelty or audio strand
We don't publish, distribute or sell direct. We only work through publishers — white-label, under NDA, on your list and your schedule.
Good questions
Before you
Before you
send a brief
The questions publishers ask us most often. If yours isn't here, just ask — we'd rather answer it early than discover it at sampling.
Send us a questionIs everything white-label, and who owns the IP?
Yes. Everything is created under your imprint and assigned to you — artwork, characters, editorial and audio rights as agreed in the contract. We don't publish, distribute or sell direct, and we're happy to sign an NDA before you share a brief or unpublished material.
Your samples are in Chinese. Can you develop the English edition?
Yes. The books on our workbench are Chinese-language dummies; they demonstrate construction and finishing, not our publishing history. For your list we develop the English edition from concept onwards: manuscript, editing, reading level, English narration and audio. Or we work from the finished text and artwork you supply. You receive English print-ready files or finished English books, whichever your production setup needs.
Are the books in the samples gallery English editions?
No. The boxed set shown at the end of our samples section is a Chinese-language series we developed and produced ourselves: five full-colour comics plus a companion tabletop game. We show it as evidence of editorial, artwork and print-production capability, not as English titles or work for an overseas publisher. English editions are developed to your brief, house style and reading level after an NDA.
Can you follow our house style, series bible and pre-press specs?
That's the normal way we work. Send your style guide, series bible, reading-level framework and file specifications at brief stage. We build them into the workflow and run a pre-press check before anything is handed to you or goes to press.
We already have a printer — can you just supply files?
Absolutely. Option A gives you the full development package: editorial, finished artwork, dielines, a working approval sample, material notes and print-ready files to your pre-press standard. Your production team then manages manufacturing, or we can stay on for technical support during their first run.
Do you own the printing facility, or is production outsourced?
Yes. Printing, finishing and loading are handled in our own facility in China, with scheduling and in-line inspection managed by our own print production team. The production floor photographs on this page were taken there. We can arrange a live factory tour and share the supporting line documentation on request. If you'd rather use your own printer, we can stop at print-ready files instead.
How do approvals and sign-off samples work?
We send physical approval copies — including working novelty mechanics and functioning sound modules where relevant — to your editorial and production teams. Revision rounds are built into the schedule, and nothing goes to press without written sign-off from you.
Can you work to our publication date or catalogue deadline?
Yes. Lead with the date you need stock in hand, or your catalogue / book fair deadline, and we'll build the schedule backwards from it, including sampling and approval windows. If the format and the date don't fit, we'll tell you at quote stage rather than after.
Do you handle co-editions and multiple-market versions?
We can prepare files for multiple territories and language versions, and coordinate co-edition runs, so a series stays consistent across markets. Tell us the territories, text changes and any territory-specific safety requirements and we'll build them into the spec and quote.
What about minimum quantities and reprints?
Minimums depend on the format — a simple sticker activity book and a pop-up with a sound module have very different set-up costs — so we quote against your actual spec rather than a blanket number. Give us a target quantity, even a rough range, and we'll show you the viable options, price breaks and how a reprint would be handled.
Who will actually work on our title?
Named people rather than an anonymous account desk. Peter Cheng (CEO, 20 years in book planning and publishing) owns concept and publishing, Suki (Planning Manager, 15 years) owns the title plan, and Liangli (Print Production Manager, 13 years) owns printing and delivery. Meet the team , or ask for an intro call before you send a brief.
Let's begin
Send us
Send us
your next brief.
A one-line outline is a perfectly good start. The more of the below you can include, the more useful our first reply will be.
- Title or series, and target age range
- Format & spec — sticker, interactive, audio, or a mix
- Quantity, markets and any co-edition versions
- Publication date or in-hand deadline
- Files only, or full production & delivery
Get in touch
Emailpetercheng2010@
Based inGuangzhou, China
Working in English with your editorial and production teams. An NDA before you share a brief is standard practice for us.
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+852 9760 1944
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